10 Types of Video Content That Drive Results for Small Businesses

Small businesses don’t need big budgets to make a big impact—especially when it comes to video. In fact, video is one of the most cost-effective and results-driven tools available for growing your brand, engaging your audience, and converting leads into loyal customers.

At Social Link, we specialize in helping small businesses across Nashville, Cincinnati, and beyond harness the power of video to tell their stories and fuel growth. Whether you’re promoting a product, educating your audience, or building brand trust, there’s a video format that fits your needs.

Here are 10 proven types of video content that drive real results for small businesses—plus tips on how to make them work for you.

Brand Story Videos
Tell your origin story, your mission, and what sets your business apart. These videos create an emotional connection and help people remember you.

• Best for: Homepages, About Us pages, and brand campaigns
• Goal: Build trust and differentiate

Customer Testimonials
Nothing is more powerful than happy customers speaking on your behalf. Testimonial videos show proof, build credibility, and influence purchase decisions.

• Best for: Sales pages, email campaigns, service landing pages
• Goal: Establish trust and social proof

Product Demonstrations
Show how your product works, what problems it solves, and why it’s the right choice. Demo videos can increase conversions and reduce customer questions.

• Best for: eCommerce, SaaS, and product-based businesses
• Goal: Drive purchases and reduce friction

FAQ or Explainer Videos
Answer common questions or simplify complex topics with quick, helpful explainer videos. These save time for your team and provide value to your customers.

• Best for: Customer support, landing pages, and YouTube
• Goal: Educate and support decision-making

Social Media Reels
Short-form videos (under 60 seconds) are perfect for grabbing attention and growing your following on social media.

• Best for: Awareness, engagement, and brand personality
• Goal: Reach new audiences and boost visibility

Event Recaps
Did you host a grand opening, launch party, or community event? Capture and repurpose the footage to keep the buzz going long after the event ends.

• Best for: Social proof, PR, and community building
• Goal: Extend the shelf life of your events

How-To Tutorials
Show your expertise by walking customers through a task, tip, or process. This is especially helpful for service-based or DIY-focused businesses.

• Best for: YouTube, blog content, customer onboarding
• Goal: Build authority and reduce churn

Company Culture Videos
Give a behind-the-scenes look at your team, work environment, and values. These videos are great for recruiting and connecting with customers who value personality and transparency.

• Best for: Careers pages, social media, LinkedIn
• Goal: Attract talent and humanize your brand

Behind-the-Scenes Features
Let people see the process behind your product, service, or team. These make your brand feel approachable, relatable, and real.

• Best for: Instagram Stories, YouTube Shorts, newsletters
• Goal: Strengthen relationships with loyal customers

Seasonal or Promotional Videos
Have a sale, holiday offer, or product launch? Use a short, energetic video to create urgency and drive conversions.

• Best for: Ads, website banners, email blasts
• Goal: Increase revenue and engagement

How Social Link Makes It Easy
We get it—small business owners wear a lot of hats. That’s why our video services are designed to be efficient, affordable, and customized to your specific needs. We guide you through the strategy, scripting, filming, and editing process—whether you’re filming on-site, remotely, or just need a repurposed video from photos and stock footage.

You don’t need a studio or a script to start—you just need a story. We’ll take care of the rest.

Want to build a video library that drives real results for your business? Let’s chat about the types of video content that can work for your brand—and your budget.