Posted on February 17, 2023
This internal and client-facing position involves executing and optimizing paid search strategies and campaigns for all Social Link accounts. Platforms used include but are not limited to Google AdWords, Microsoft AdCenter, LinkedIn Ads, Facebook Ads, Bid Management tools, Ad copy generators, Google Analytics, and WordPress.
Through keyword development, audience and disorder targeting strategies, and structure improvement, this position will meet and exceed all expectations set by upper management. Success is based on optimizing all areas involved with SEM and delivering compared to historical CPA goals set by our KPI’s. This role will also be responsible for creating ad copy and landing page copy for paid search marketing, alone or in conjunction with the content writing team and management. Tracks conversions and measures operating and financial metrics. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department by creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values.
Social Link is an international provider of marketing and advertising services.
At Social Link, we promote a healthy work environment where teams openly collaborate, encourage one another, and strive for professional growth. Our progressive culture is one that offers an open forum for discussion, problem-solving, and instituting new ideas.
Ready to join the team?