PPC Manager

Posted on November 6, 2022

This internal and client-facing position involves executing and optimizing paid search strategies and campaigns for all Social Link accounts. Platforms used include but are not limited to Google AdWords, Microsoft AdCenter, LinkedIn Ads, Facebook Ads, Bid Management tools, Ad copy generators, Google Analytics, and WordPress.

Through keyword development, audience and disorder targeting strategies, and structure improvement, this position will meet and exceed all expectations set by upper management. Success is based on optimizing all areas involved with SEM and delivering compared to historical CPA goals set by our KPI’s. This role will also be responsible for creating ad copy and landing page copy for paid search marketing, alone or in conjunction with the content writing team and management. Tracks conversions and measures operating and financial metrics. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department by creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values.

Skills & Requirements

  • Bachelor’s Degree in marketing, or related field.
  • 3 years’ experience working with AdWords, AdCenter, FB Business Manager.
  • 3 years’ experience with Google Analytics.
  • 3 years’ experience writing ad copy and landing page copy.
  • 3 years’ experience of complex data analysis, strategy optimization, and EXCEL.
  • Self-motivated with strong organizational skills and superior attention to detail.
  • Ability to work professionally with sensitive, proprietary data & information while maintaining confidentiality.
  • Flexibility and eagerness to identify, learn, and use new and changing technologies
  • Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes.
  • Capable of working within established policies, procedures, and practices prescribed by the organization.
  • English sufficient to provide and receive instructions/directions.
  • Excellent interpersonal skills including the ability to interact effectively and professionally with individuals at all levels; both internal and external.

Responsibilities

  • Daily, Weekly, and Monthly optimization of accounts, campaigns, ad groups, ads, keywords, and landing pages.
  • Daily, Weekly, and Monthly audits across all areas of SEM.
  • Daily, Weekly, and Monthly reporting at the highest and most granular of levels.
  • Budget management focused around maximizing our efforts down to the single dollar.
  • Decreasing non-optimal spending per channel, marketing, disorder, audience, keyword, etc.
  • Maintains daily operations and functioning of Paid Search platforms.
  • Operating within a set strategy and campaign structure while always pushing to achieve better results.
  • Research and strategy to improve campaigns from ad positions to market placement/position.
  • Monitors and adjusts bidding strategy.
  • Writes ad copy and landing page copy for paid search marketing.
  • Tracks conversions from paid search through calls, Salesforce, and other Acadia data systems.
  • Analyses data from paid search marketing to refine strategy.
  • Works on related paid and organic marketing projects as needed.
  • Execute project tasks, deliver based on set timelines, and communicate effectively.
  • Communicate project status and deliverables with co-workers, managers, and staff at Acadia facilities.
  • Continuously strives for quality improvement by identifying issues, opportunities, and solutions.

Benefits

  • Salary range based on experience ($60K-$75K)
  • In office hours 9 AM-3 PM M-F
  • Health, Dental, and Vision
  • 401K Savings Account
  • 14 Paid Holiday
  • All inclusive and diversity-focused work environment

About Social Link

Social Link is an international provider of marketing and advertising services.

At Social Link, we promote a healthy work environment where teams openly collaborate, encourage one another, and strive for professional growth. Our progressive culture is one that offers an open forum for discussion, problem-solving, and instituting new ideas.

Ready to join the team?