Fostering connection and community with hummus
Social Media • Marketing Strategy • Packaging • Video • Website Design • Paid Advertisements • Print Design
Nourishing Souls with Full-Service Marketing
From a mom and pop food brand to a spot in big box stores, Social Link provided a full-service marketing experience that vaulted health-focused, Mediterranean food brand Hummus Chick to the top of the food chain.
After beginning to work with this fellow middle-Tennessee brand, we knew Hummus Chick had the potential to make it big. Thanks to a full-service marketing effort that included website development, branding, paid advertising services, social media, and a mastery of visual mediums to show off the growing brand such as photography and videography, we were able to build a brand from the ground up that Social Link and Hummus Chick is proud of.
Project Snapshot: From Homemade to Household Name
Social Link fueled the rise of a wholesome Middle Tennessee brand through full-service marketing.
01.
Brand Development
Identity refinement, storytelling, packaging
02.
Creative Services
Photography, videography, product styling
03.
Digital Marketing
Paid ads, organic social media, email marketing
04.
Website Development
UX/UI, e-commerce functionality, responsive design
05.
Timeline
Completed.
05.
Tools Used
WordPress, Meta Ads, Google Ads, Instagram, Facebook, Adobe Creative Suite
01.
Brand Foundation
& Growth Strategy
Hummus Chick had the passion and product—Social Link brought the polish, strategy, and scale.
- Brand Positioning: Healthy, homemade Mediterranean food rooted in love and authenticity
- Audience Clarification: Health-conscious consumers, regional grocers, national retail buyers
- Growth Mindset: Build a scalable, retail-ready brand without losing the founder’s personal touch
We helped shape the voice of Hummus Chick into one that was as warm and nourishing as its recipes—while positioning it for big-shelf success.
02.
Visual Identity &
Packaging Evolution
We elevated Hummus Chick’s visual storytelling across every consumer touchpoint.
- Logo & Packaging Enhancements: Refined for shelf appeal and scalability
- Color Palette & Typography: Bright, fresh, and inspired by Mediterranean ingredients
- Product Styling: Photos and visuals aligned to health and flavor-driven themes
- Brand Voice: Empowering, soulful, woman-led narrative baked into every label and post
This laid the groundwork for an authentic and memorable brand identity, from online presence to in-store packaging.
03.
Website Design &
E-Commerce Integration
We designed a website that worked as both a brand hub and a direct sales channel.
- WordPress Build: Custom site with e-commerce capability
- Mobile-First UX: Designed for quick shopability and seamless storytelling
- Conversion Paths: Clear CTAs, recipe pages, newsletter sign-ups.
- Integrated Media: Photography and video embedded throughout product and story page.
04.
Social Media & Organic Marketing
From foodies to families, we built a community around the Hummus Chick lifestyle.
- Instagram & Facebook Strategy: Visual-forward, educational, and personal
- Content Calendars: Seasonal recipes, behind-the-scenes, and wellness inspiration
- Influencer Collaborations: Regional partnerships for product visibility
- Audience Engagement: Reels, stories, polls, and user-generated content campaigns
The result was a thriving digital presence rooted in trust, culture, and connection.
05.
Paid Media: Scaling Smart and Sustainably
To expand Hummus Chick’s footprint, we paired creative media with strategic spend.
- Google Search Ads: Targeting “healthy dips,” “Mediterranean snacks,” and branded terms
- Meta Campaigns: Carousel ads featuring product lines and founder storytelling
- Retargeting & Lookalike Audiences: Efficient spend focused on return shoppers and regional growth
- Video Ads: Leveraged visual assets to showcase product freshness and story
06.
Photography & Videography
High-quality, crave-worthy visuals were at the heart of the brand’s growth.
- Styled Product Shoots: Emphasized freshness, ingredients, and usability
- Founder Feature Videos: Personal brand storytelling for social and web
- Recipe Reels & Social Clips: Designed for Instagram & TikTok discoverability
- Retail Highlight Videos: Filmed on-site to support wholesale growth and pitch decks
These assets not only elevated social media and advertising efforts, but also helped pitch the brand to national retail buyers.
Key Outcomes & Business Impact
E-commerce performance and paid ad ROI significantly improved
Complete brand system built to scale
Regional brand awareness transformed into national interest
Product now carried in major retail outlets and featured in media
Hungry to Grow Your
Food Brand?
If you’re a purpose-driven food brand looking to scale, Social Link knows the recipe for success.
Let’s build something delicious—together.
Ready to Discuss Your Next Project?
No matter the size of the project, our award-winning team is here to help you elevate your business with next level with professional website development.
Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
