Captivating modern
travelers from across the world
Branding & Logo Design • Branding Strategy • Concept Development • Naming • Package Design
Taking Off with an Original Airport Eats Brand
We made our mark on Tennessee’s BNA airport with Kitty Hawk Eat & Drink, a quick-stop eatery that reflects Social Link’s creativity in original brand design. Thanks to complete creative freedom, we built the Kitty Hawk brand from the ground up, incorporating historic concepts, entertaining design, and compelling marketing materials to create the Kitty Hawk brand, a now-staple of the BNA Airport.
Based on the first flight at Kitty Hawk, North Carolina, we paid homage to the industry’s origins and played into the Kitty Hawk name by creating an accompanying character and logo to complement an aesthetically pleasing color palette and array of products.
Project Snapshot: A Legacy Reimagined
Social Link launched a destination-worthy airport eatery brand with a full-stack creative approach.
01.
Brand Development
Naming, logo, character design, color system.
02.
Product & Package Design
Branded merchandise and packaging.
03.
Environmental Branding
In-store graphics and visual storytelling.
04.
Marketing Collateral
Menus, signage, promotional materials.
05.
Timeline
Completed.
05.
Tools Used
Adobe Creative Suite, Custom Illustration, Print Design.
01.
Brand Foundation & Concept Development
Given full creative freedom, Social Link took this from runway to liftoff.
- Naming Strategy: “Kitty Hawk Eat & Drink” – a nod to the Wright Brothers’ first flight
- Concept Pillars: Travel nostalgia, aviation heritage, playful personality
- Audience Targeting: On-the-go travelers, BNA airport visitors, aviation enthusiasts
We defined the brand voice as witty, fast-moving, and refreshingly original—something travelers could remember after a quick visit.
02.
Visual Identity: Building the Brand from Scratch
We crafted a brand that was impossible to miss—and easy to love.
- Logo Design: Vintage-inspired wordmark paired with custom mascot character
- Mascot Creation: A whimsical flying critter that echoes both aviation and appetite
- Color Palette: Muted aviation blues, warm neutrals, and bold accents
- Typography: Retro-modern typefaces evoking classic travel posters
The result? A brand with personality, movement, and staying power—perfect for the transient yet memorable airport environment.
03.
Product & Packaging Design
The brand extended beyond signage to touch every physical element of the customer journey.
- Cup & Wrapper Design: On-brand packaging with quirky flight-themed graphics
- Merchandise: Branded apparel and accessories for airport retail
- Grab-and-Go Labels: Functional, visually cohesive, and instantly recognizable
Every detail reinforced the theme and elevated the customer’s grab-and-go experience into something delightful.
04.
Environmental &
In-Store Branding
To make Kitty Hawk a true BNA staple, we brought the brand into the physical space.
- Wall Murals: Oversized graphics and aviation quotes for visual engagement
- Menu Boards & Signage: Clear, traveler-friendly layouts with branded icons
- Seating & Interior Elements: Color-coordinated finishes and brand-consistent decor
The final experience was immersive, Instagrammable, and perfectly in sync with BNA’s evolving identity as a next-gen airport hub.
05.
Collateral &
Marketing Materials
Beyond the walls of the eatery, we extended the brand into print and promotional media.
- Menu Design: Branded layout with playful voice and aviation puns
- Promotional Flyers: Airport-wide teaser campaigns pre-launch
- Internal Assets: Staff uniforms, onboarding decks, and back-of-house visuals
Kitty Hawk wasn’t just a restaurant—it became a destination within a destination
Key Outcomes & Business Impact
Fully original brand identity launched from concept to execution
Iconic presence at Nashville’s BNA Airport
Branded experience praised by travelers and airport staff alike
Cohesive collateral, packaging, and merchandise supporting long-term brand recognition
Ready to Take Off with Your Own Brand?
If you’re launching a bold new concept and want a brand that soars—Social Link is ready for takeoff.
Let’s build something unforgettable.
Ready to Discuss Your Next Project?
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Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
