Social Link | Digital Marketing Agency

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As the year comes to a close, it’s time for businesses to start planning their marketing strategies for the following year. Whether you’re a large corporation or small business owner, reviewing your marketing plan is an integral part of your end-of-year checklist. If you’re unsure where to start, here is a checklist of things you should do before the end of the year.

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Review your marketing goals and objectives for the year

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You should go through each component of your marketing plan one by one and note any issues or topics that need to be addressed. Be sure to look back at the schedules, data, financial reports, and the milestones or benchmarks you set to evaluate your business’ progress.

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Calculate what has been accomplished.
Determine which aspects of your marketing mix are working well and which ones need improvement.
Examine how well your channels are meeting your objective.
Take a look at what you need to keep doing or what you need to begin doing to achieve your goals the next time.
Review your income statement, balance sheet, and financial reports and compare them to your marketing goals.

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Evaluate Your Marketing Efforts and Tactics – Which Ones Worked Well, and Which Ones Need Improvement

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Has your business accomplished the goals that were set in its plan? If not, what prevented them from being fulfilled as expected? Have you seen an increase in new customers over the past year? Were business promotions successful? Are you going to finish the year strong?

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When you examine each of your marketing channels on their own and as a whole, you will be able to determine which of them have been productive and which have not been pulling their weight in terms of efficacy.

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The following are some questions that you and your team may want to ask themselves as you review your strategy:

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How could you more effectively distribute resources like the time you spend and the cash flow you have?
How much did your traffic, conversions, and return on investment improve from one month to the next?
How do you plan to accomplish what you’ve set out to do moving forward?
Where should you concentrate most of your efforts if you want to improve upon your previous performance?
Are you using the appropriate metrics to evaluate your progress?

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If an unanticipated event was the cause of a missed benchmark, then it is possible that modifying the plan is not required to address the situation. However, if the amount of work you had to do, the experience you had, or the way you prioritized your tasks caused you to miss the benchmark, consider modifying it to something more applicable to your company.

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Make a plan to improve your weakest areas

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In most cases, you’ll find that not all of your first strategy was operating as intended. Now is the time to make adjustments once you have determined what is successful and what is not working for you.

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You and the other key decision-makers at your organization should review your strategy to reflect the modifications you have developed together. This could entail adjusting your content strategy and the regularity with which new content is published, utilizing new social media accounts to reach your target market, improving cash flow by increasing or decreasing your budget, or coming up with some new ideas.

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Analyze your customer data to see who your most profitable customers were

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As beneficial as new customers are to a small business, you can’t forget to nurture your loyal customers. Review your profit and loss statement, income statement, and business finances to discover your most profitable customers.

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If new clients were your income source during the current year, new client acquisition might be a benchmark you want to set for the future. Was your small business most profitable during the holidays when spending was at an all-time high? Should you put more stock into promotions during the holiday season?

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Also, where they are shopping can make a difference as well. If your business sees more online sales, your website landing pages may have to be overhauled. Are they coming to your website through social media content? Should you be advertising more through your social media?

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Reflect on the audience and prepare to focus your intentions on them in the coming year.

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Set new marketing goals for the next year

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How will we know whether these adjustments to the strategy were successful? How will you evaluate whether or not you are on the right path to achieving your objectives? Setting new standards will ensure that your plan continues to be on track for success and will also make every team member accountable for their contributions.

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If feasible, these benchmarks should be saved in a location that is easily accessible to everyone on the team. One of the most effective strategies for encouraging consistent performance from your team is to remind them regularly of how success will be judged.

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If you haven’t yet, Create a budget for your marketing initiatives

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How will you know if your business is successful if you don’t grasp your financial statements well? If you haven’t already, use an accredited accountant or accounting software to help make sense of the numbers.

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Your financial records should go along with your marketing plan, as some metrics can only be measured by how much cash you have. Your action plan should also include your cash flow statement so that you know if your profit is higher than your expenses.

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Small business owners understand immensely the importance of reducing expenses and keeping their balance sheet in the black. To improve cash flow, look at your business needs and review areas in your marketing plan where you can reduce your costs. If a strategy isn’t working, then get rid of it. If a process works, is there a cost-effective alternative to achieve the same results?

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With a new marketing checklist, you are ready to grow your small business and create a better experience for your clients. Having your employees involved in the process can help your business achieve its goals faster and allow your company to thrive.

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Once you have reviewed and set your marketing goals, go to Social Link to complete a proposal so we can help you achieve your marketing goals for 2023! Social Link has the tools to help you accomplish your goals with experts in SEO, design, social media, etc. They can help you navigate the newest marketing trends and create a marketing strategy that compliments your brand. Work with this award-winning, full-service marketing agency and grow your business to new levels..

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It Is Important To Hire A Web Developer"},"content":{"rendered":"\n

As anyone who has ever tried to create a website knows, there is a lot of work that goes into even the simplest of sites. From designing the layout to creating custom scripts and applications, web development is a complex and time-consuming process.

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If you’re a business owner, then you know that having an online presence is essential in today’s world. Not only does it allow customers to learn more about your business, but it also provides a way for them to purchase your products or services. However, creating and maintaining a website can be difficult, especially if you don’t have any coding experience. A professional web developer takes all of the guesswork out of creating or managing a website. They know how to code and design websites using the latest technologies which makes your website look great and function properly on different devices.

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There are many other important factors to consider when building a website. One of the most important is who you hire to do the job. It is important to hire a web developer who has the experience and skills necessary to create a website that meets your needs and represents your brand in the best possible way. Here are some reasons why it is important to have a web developer hired to develop your website:

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1. A web developer can help you create a website that is both visually appealing and easy to use

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Creating a website that is both visually appealing and easy to use can be a challenge, especially if you are not a web developer yourself. Fortunately, professional web developers can help you create a website that meets your specific needs. Web development involves much more than simply creating pages – it also includes planning, designing, coding, testing, and maintenance. By hiring web developers who are experts in this field, you can be confident that your website will be well-designed and user-friendly. In addition, web developers can also help you make sure that your website is compatible with all major browsers and devices. By working with a web developer, you can create a website that looks great and functions well for everyone who visits it.

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2. They can also help you with SEO (search engine optimization) so your website will show up higher in search engine results pages

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A company’s website is often one of the first things visitors see before landing anywhere else – so ranking high up brings more visibility! In today’s digital world, having a website is essential for businesses of all sizes. However, simply having a website is not enough – it is also important to make sure that your website can be easily found by potential customers. This is where search engine optimization (SEO) comes in.

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Search engine optimization is a process used to make your website appear higher on search results pages. This means that people who are looking for information about your business will find it on their screen when they click “search.” While you can do some basic SEO yourself, it is usually best to hire web developers who are experts in this area. Web developers can help you to choose the right keywords and phrases, and they can also help to improve your website’s overall design and security.

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3. Web developers can create custom scripts and applications to meet your specific needs

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Hiring a website developer to create custom scripts and applications can be a great way to get exactly the web-based tools you need for your business. Developers are familiar with a wide range of programming languages and web development frameworks, so they can easily create the kind of application you need. Web developers are also experienced in coding and can create programs that meet your specific needs. They can also integrate your application with other web-based services, such as payment processors or shipping companies as well. In addition, developers can provide ongoing support and maintenance for your application, ensuring that it remains up to date and accessible.

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4. They are familiar with the latest web technologies and trends, which means they can build a website that is future-proof

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When it comes to web development, businesses need to ensure that they are hiring web developers who are familiar with the latest web technologies and trends. This is important because it means that they can build a website that is future-proof and capable of meeting the demands of the contemporary web landscape. With so much change happening in the world of web development, it is essential to make sure that your website is able to keep up. Otherwise, you risk being left behind by your competition.

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5. Hiring a web developer is a cost-effective way to get a high-quality website

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When it comes to creating a website, many businesses make the mistake of trying to do it themselves. Hiring a good web developer who is experienced and reputable is a much better way to get a high-quality website that will serve your business well. Web developers can custom-build a website that is tailored to your specific needs and brand, which will result in a much better overall product.

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Additionally, web developers can provide ongoing maintenance and support, which can save you a lot of money down the road. When you consider all of these factors, it’s easy to see why hiring a web developer is often the most cost-effective option for getting a high-quality website.

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6. A web developer can provide support and assistance with maintaining your website once it is online.

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A web developer can provide a wide range of support and assistance with maintaining your high-quality site once it is online. While web developers are typically involved in the initial development and launch of a website, they can also provide ongoing support and maintenance services. This can include anything from ensuring that your website remains accessible and secure to implementing updates or making changes to the design or functionality. Also because web developers are so familiar with the ins and outs of website development, they can often provide valuable insights and recommendations for keeping your site running smoothly.

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Most importantly, hiring professional web developers gives you peace of mind knowing that the job will be done right, on time, and within budget – something that is not always guaranteed when attempting DIY-website building methods or using free software/services offered online. Once you have found a web developer who meets your needs, you can be confident that your website will be up and running in no time.

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Marketing Trends for 2022 That Will Help Boost Holiday Shopping"},"content":{"rendered":"\n

\n\n\n\n

Marketing strategies have had to evolve over the past years with the increase in influencer marketing, the pandemic, and an increase in online shopping. Customers are looking for the best deals on new and trending gifts and want them before they are gone.

\n\n\n\n

Here are some useful tips for planning your holiday marketing campaign.

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\n\n\n\n

1. Start planning your holiday marketing strategy early to get a head start on the competition

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Everybody wants to be first, so many businesses will plan for Christmas and holiday marketing strategies in the late summer months. With Black Friday’s kickoff of holiday shopping, most physical stores will start with those holiday promotions. For online retailers, Cyber Monday is the start of the holiday season.

\n\n\n\n

You can encourage customers to shop earlier with your Black Friday campaign but to increase sales, you still need shoppers to continue shopping until Christmas.

\n\n\n\n

You can start the upcoming holiday season with marketing campaigns geared toward holiday gift inspiration and shopping earlier to get the best deals. From there, you can maximize sales by having popular items put on special or “back in stock” to encourage consumers to continue buying.

\n\n\n\n

\n\n\n\n

2. Use more video content in your holiday season campaigns – it’s becoming increasingly popular and is more engaging than traditional text-based marketing

\n\n\n\n

Influencers have created their own marketing strategy when it comes to holiday shopping. Trends such as #TikTokmademebuyit have become increasingly popular and have created a buzz around trending products. Creating video content and using your brand to work with popular influencers can help small businesses increase their retail sales and build their brand.

\n\n\n\n

Emotional storytelling can help build an emotional connection with your customers when creating your own advertising content. Ads with happy endings and engaging stories resonate well with customers and can help positively influence your brand.

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Use all sorts of social media platforms to promote your great deals. Remind people to start early for the 2022 holiday season. Post-engaging holiday content and the perfect gift for those in their lives.

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3. Focus on Consumer spending

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The holiday season is a time of giving, and customers want to know they are getting the best holiday deals. With the continuing rise of inflation, consumers may spend less this year than in previous years, so the cost will be a big factor in their decision-making.

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Consumers want sales and will go to great lengths to find them. Holiday sales are the largest annual increase to businesses during the year, and it’s going to be tough when holiday shoppers are looking for the best deals.

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Choose items that are popular but can be discounted. Look for brands that carry good quality items but are less expensive. Increase discounts on overstocked items to help move them out of the store.

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Create a marketing strategy that helps customers find the perfect gift at the perfect price.

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4. Gift Cards are Increasing in Popularity

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With shipping delays and product popularity, it’s easy for shelves to become empty and sales to be lost. For those who find gift shopping a tedious task, gift cards might be the right answer for them to allow their receiver to choose what they want.

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Having a good assortment of gift cards on hand for the holiday season can still give you the sales you require during the holiday shopping season and can help boost sales going into January when the receivers come to purchase items.

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To further increase gift card sales, businesses can offer discounts on purchased cards in the hopes that this will increase spending in the New Year.

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5. Have a Large Online Presence for Holiday Shopping

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Holiday shoppers will likely search online for holiday sales and new deals on popular items. Having a website is not enough for consumers to see you.

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Social Media Marketing is the best strategy for your business as there are numerous platforms, and all have their target audience. It’s best to find the right social media platform for your business based on your customers over the past few years.

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Creating video content is fun and exciting and allows you to better engage with shoppers. Give them shopping inspiration with holiday trends and new technology. Create posts with holiday gifts perfect for everyone in their lives and gifts for those who mean a lot to them.

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Offer special discounts for followers on your social media that only they can use. Cyber Monday is a great way to start the holiday shopping season for online retail sales, so start with online promotions to increase traffic to your retail websites.

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6. Create a Unique Holiday Email Campaign

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The competition is especially severe over the holiday season, and your customer’s inboxes will be flooded with unique 2022 holiday advertising campaigns and limited bargains. There’s nothing wrong with jumping on board, but if you want to stand out, try something new.

\n\n\n\n

For example, you could send your consumers lists of all the people they could be buying for, causing them to remember a co-worker or neighbor they would have forgotten about. It’s a basic yet attractive 2022 holiday advertisement that doesn’t appear to sell anything while providing many opportunities to inspire consumers to buy from you.

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The holiday shopping season is starting soon, and consumers want to start shopping as early as possible. A strategy for your physical stores and online website will help your customers with their holiday shopping and create a positive working environment for your staff.

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With the increase in social media, holiday trends will be very different this year. Sales will be interesting to watch, as more gatherings can occur, and travel is allowed. Give your business an advantage over others by having a smart plan and working with your staff to create a great shopping experience for your consumers.

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Many consumers want to start holiday shopping earlier than expected to beat the rush and get the popular items before they sell out. Businesses should take note and start their holiday marketing campaigns early to reach those desirable customers. Marketing strategies have had to evolve over the past years with the increase in influencer marketing, […]

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