20 Marketing AI Tools Every Marketing Agency Should Know About

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Posted on April 12, 2023 by Brady O'Rourke

Introduction

Marketing has evolved from being a creative field to becoming a data-driven one. In today’s digital age, marketers have access to a vast amount of data, and they need to use that data to create personalized experiences for their customers. However, analyzing this data can be a tedious task. This is where AI marketing tools come into play. AI marketing tools can help automate various marketing tasks, allowing marketers to focus on creating more effective campaigns. In this blog, we will discuss the top 20 AI tools every marketing professional should use.

  1. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one marketing automation platform that helps businesses generate leads, nurture them, and convert them into customers. It uses AI to provide personalized content recommendations, email marketing, and social media marketing. HubSpot Marketing Hub also provides analytics and reporting to measure the success of campaigns. It’s a great tool for inbound marketing, and it’s ideal for small to medium-sized businesses.

  1. Hootsuite Insights

Hootsuite Insights is a social listening tool that uses AI to monitor conversations across various social media platforms. It can track brand mentions, monitor industry trends, and provide sentiment analysis. Hootsuite Insights can also help identify influencers and monitor competitor activity. It’s a great tool for social media monitoring and brand reputation management.

  1. Adobe Sensei

Adobe Sensei is an AI-powered platform that helps businesses create and deliver personalized experiences across various channels. It can help with content creation, optimization, and delivery. Adobe Sensei can also help with image and video editing, as well as voice recognition. It’s a great tool for creating visually stunning content and providing a personalized experience for customers.

  1. MarketMuse

MarketMuse is an AI-powered content marketing platform that helps businesses create and optimize content for search engines. It uses AI to analyze content, identify gaps, and provide content recommendations. MarketMuse can also help with keyword research, competitive analysis, and content planning. It’s a great tool for creating high-quality content that resonates with customers.

  1. Persado

Persado is an AI-powered platform that helps businesses create personalized marketing messages that resonate with customers. It uses AI to analyze customer data and provide language and message recommendations. Persado can help with email marketing, website copy, and ad copy. It’s a great tool for creating personalized messaging that drives conversions.

  1. IBM Watson Studio

IBM Watson Studio is a machine learning platform that helps businesses build and deploy AI models. It can help with data preparation, model development, and deployment. IBM Watson Studio can also help with data visualization and reporting. It’s a great tool for businesses that want to incorporate AI into their marketing strategies.

  1. Google Analytics

Google Analytics is a web analytics tool that helps businesses track website traffic and user behavior. It provides insights into website visitors, including demographics, behavior, and acquisition channels. Google Analytics can help businesses optimize their website and improve user experience. It’s a great tool for businesses of all sizes that want to track website performance.

  1. AdEspresso

AdEspresso is an AI-powered platform that helps businesses create and optimize Facebook and Instagram ads. It uses AI to analyze ad performance and provide optimization recommendations. AdEspresso can help businesses with ad creation, targeting, and testing. It’s a great tool for businesses that want to run effective social media ad campaigns.

  1. Conversica

Conversica is an AI-powered platform that helps businesses automate lead follow-up and qualification. It uses AI to engage with leads via email and chat and determine which leads are ready to speak with a sales representative. Conversica can help businesses increase lead conversion rates and sales. It’s a great tool for businesses that want to automate their lead qualification process.

  1. Acquisio

Acquisio is an AI-powered platform that helps businesses manage their search, social, and display ad campaigns. It uses AI to optimize ad performance and provide recommendations for ad budgets and bidding strategies. Acquisio can also help with ad creation, targeting, and reporting. It’s a great tool for businesses that want to maximize their ROI on advertising.

  1. Canva

Canva is a graphic design tool that uses AI to help businesses create visually stunning content. It can help with design templates, stock photos, and image editing. Canva is a great tool for businesses that want to create professional-looking designs without needing a graphic designer.

  1. Phrasee

Phrasee is an AI-powered platform that helps businesses create effective email subject lines, body copy, and calls-to-action. It uses AI to analyze language and provide recommendations for effective messaging. Phrasee can help businesses increase email open rates, click-through rates, and conversions. It’s a great tool for businesses that want to improve their email marketing results.

  1. Sprinklr

Sprinklr is an AI-powered social media management platform that helps businesses manage their social media presence. It can help with social media listening, publishing, and engagement. Sprinklr can also help with social media advertising and analytics. It’s a great tool for businesses that want to manage their social media presence in one place.

  1. Optimizely

Optimizely is an AI-powered platform that helps businesses optimize their website and mobile app experiences. It can help with A/B testing, personalization, and optimization. Optimizely can also help with analytics and reporting. It’s a great tool for businesses that want to improve their website and mobile app performance.

  1. Albert

Albert is an AI-powered platform that helps businesses manage their digital marketing campaigns. It uses AI to optimize ad performance and provide recommendations for targeting and messaging. Albert can also help with email marketing and website personalization. It’s a great tool for businesses that want to automate their digital marketing campaigns.

  1. Emarsys

Emarsys is an AI-powered platform that helps businesses create personalized experiences across various channels. It can help with email marketing, mobile messaging, and web personalization. Emarsys can also help with customer segmentation and analytics. It’s a great tool for businesses that want to provide a personalized experience for their customers.

  1. Optimizely Personalization

Optimizely Personalization is an AI-powered platform that helps businesses create personalized experiences on their website and mobile app. It uses AI to analyze customer behavior and provide recommendations for personalized content and experiences. Optimizely Personalization can help businesses increase engagement and conversions. It’s a great tool for businesses that want to provide a personalized experience for their website and mobile app visitors.

  1. AdRoll

AdRoll is an AI-powered platform that helps businesses manage their display, social, and email retargeting campaigns. It uses AI to optimize ad performance and provide recommendations for targeting and messaging. AdRoll can also help with cross-channel attribution and reporting. It’s a great tool for businesses that want to improve their retargeting campaigns.

  1. Gong

Gong is an AI-powered platform that helps businesses improve their sales and customer service interactions. It uses AI to analyze sales and customer service calls and provide recommendations for improvement. Gong can help businesses increase sales and customer satisfaction. It’s a great tool for businesses that want to improve their sales and customer service performance.

  1. BrightEdge

BrightEdge is an AI-powered platform that helps businesses improve their SEO and content marketing efforts. It uses AI to provide content recommendations, track keywords, and provide competitive analysis. BrightEdge can also help with analytics and reporting. It’s a great tool for businesses that want to improve their SEO and content marketing performance.

Conclusion

AI marketing tools can be incredibly helpful for businesses looking to streamline their marketing efforts and improve their ROI. These 20 AI tools are just a few examples of the many options available on the market today.

When choosing an AI marketing tool, it’s important to consider your business’s specific needs and goals. Some tools may be more suited to certain industries or types of marketing campaigns. It’s also important to consider the cost and ease of use of each tool.

By incorporating AI marketing tools into your marketing strategy, you can save time, increase productivity, and help you optimize your marketing efforts.

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