Posted on September 5, 2018 by Aaron Johnson
I remember I once asked one of my mentors who had spent his entire career in sales if he ever minded the bad reputation that seems to follow salesmen everywhere they go.
He never carried himself like the typical salesman, and remains to this day one of the most honest people I know.
Yet somehow in the world of sales, he thrived against all odds, well beyond those guys who gave others in his profession such a bad name.
One day, I decided to ask him the secret to his success. He said, “Sales is just a way of making sure somebody gets the product they need. If you’re not the one selling it to them, it’ll sure be someone else.”
With so many articles evangelizing the latest sales fads and selling techniques, every once in a while, it’s a good idea to revisit the tried and true classics.
Here are a few classic selling principles that apply no matter what the industry or product may be:
It doesn’t matter what business you run, when it comes to selling your product, these principles can be universally applied. However, in order to get those customers in the first place, you have to get your message out there. Marketing is its own form of sales that operates according to these exact same principles. It’s the opening line to any sales pitch.
In order to get point where you can discover your customer’s needs, it’s important to figure out exactly what marketing options will work best for your business.
Social Link is an inbound marketing agency that has helped many different types of businesses reach the right customers and increase sales and company growth.