Posted on January 24, 2014 by Aaron Johnson
To create the best experience for your customers, it’s important to know how we as a society are trending. By understanding what the masses are expecting, you can create an opportunity for you as a seller to connect with real buyers online.
Content continues to be king in 2014 and is generally the best way to drive leads by providing quality information, educating, or helping your customers solve a problem. There should be a delicate balance between what you provide
and providing it at the right time. This will ensure when there is a problem, or information your customer needs or seeks, you will be top of mind.
In the following content you will find statistics and thoughts compiled from other sources and our own thoughts.
Social Link Team
9. 33% of email recipients open email based on subject line alone. Your subject line could mean the difference between the spam or open button. Entice users to open.
27. What can you automate? You know when someone signs up they are hot and ready for the picking. Send a promo item immediately after the signup occurs. What about those cart abandonments? Use tools to capture information as a customer types it. For example, let’s say Sally is buying tackle for her husband, but the office just called and she’s off to another project. Good thing she already filled in her name and email. Let’s capture that and remind Sally that her cart is still saved and she can come back and checkout at any time. For best results, send Sally a couple reminders over a course of 30 days.
44. SEO & Social Do the Nasty. SEO and social are bound to continue to mingle and hook-up to provide the best user related search results. Even though social signals today aren’t outweighing good high-authority links, it’s pretty much a given that they play a role in delivering organic search rankings. Because search engines want to provide the most relevant and quality content, it only make sense that they count how often a blog post, article, or page is shared – and maybe even more importantly, by who. The more the content is shared, the more valuable it is. This results in a better search result ranking. (I wonder what their baby will look like.)