Who is Using Social Media Really Well Today?


Posted on September 1, 2015 by Aaron Johnson

Some individual and business personalities thrive on social media interactions, while others crash and burn. What makes some stand out more than others? Here are some of social media’s brightest stars and what they’re doing differently.

  • Chipotle – Chipotle Mexican Grill Inc. is one of the most well-known Tex-Mex chains in the US today. They have 4 million followers on several different social networks, which are managed by a 5 person team. They attribute their social media success to providing a personal touch by reaching out to individuals and creating diverse content.
  • NBA – The NBA won Adweek’s Shorty Award for the best Twitter social media use. The basketball organization was cited for their innovative use of a social media forum to promote transparency at games. Today, sports teams are providing more in-depth information to their social media followers for an insider’s look, whether you’re at the game or half a world away.
  • Fitness trainers – On their own, and as part of a larger organization, fitness trainers are reaching an ever-expanding audience through social media. See unretouched before and after pictures of extreme weight loss and an unprecedented level of awareness about why “healthy” looks different on different people. 2015 is the year that everyone is embracing fitness and nutrition to reach health-goals rather than conform to a particular body ideal.
  • Taco Bell – Taco Bell has been in the mainstream media several times for their original, funny, and creative content. The brand has an exceptional understanding of their target market and what makes them want to engage with the brand on social media. The company consistently interacts with consumers on sites like Twitter and even pokes fun at competitor fast-food chains.

One of the biggest lessons companies and individuals can learn from these social media superstars is that social media posts are about remaining true to a brand, personality, and culture. Be yourself and engage with your followers online in a real, candid way. Learn more about social media in Nashville by contacting our team today.

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