Boost Your Social Audience with These 6 Modern Strategies  | Social Link Marketing


Posted on August 29, 2023 by Payton Pierce

6 Proven Strategies to Grow Your Social Audience in Modern-Day Social Media Marketing

In today’s fast-paced digital age, growing your social media audience is more crucial than ever. With the constant evolution of social media platforms and the increasing competition for attention, staying up-to-date with modern strategies is essential. In this blog, we will explore six proven ways to expand your social media audience in social media marketing. From engagement-focused tactics to data-driven insights, you’ll find practical tips to help you stand out in the crowded social media landscape

1. Create High-Quality, Engaging Content

It’s no secret that content is key in social media marketing. You must consistently produce high-quality, engaging content to attract and retain a more significant social audience. According to a study by HubSpot, businesses that publish 16 or more blog posts per month get nearly 3.5 times more traffic than those that publish zero to four posts. This statistic highlights the importance of creating a steady content stream to engage your audience.

In addition to blog posts, consider diversifying your content with videos, infographics, and interactive posts. Visual content performs exceptionally well on social media, with posts containing images or videos receiving 650% higher engagement than text-only posts (Source: Social Media Examiner).

To create content that resonates with your audience, remember these tips:

  • Visual Appeal: Use eye-catching visuals like images, videos, infographics, and GIFs to capture your audience’s attention. According to HubSpot, social media posts with images receive 150% more retweets than those without.
  • Consistency: Maintain a consistent posting schedule to keep your audience engaged. This helps build anticipation and encourages followers to check your profile regularly.
  • Diverse Content Types: Experiment with various content formats, such as behind-the-scenes glimpses, user-generated content, and educational posts. Diversity keeps your feed fresh and appealing.

2. Leverage the Power of Hashtags

Hashtags play a pivotal role in increasing the visibility of your social media content. When used strategically, hashtags can help your posts reach a broader audience. According to a study by TrackMaven, Instagram posts with at least one hashtag average 12.6% more engagement than those without.

Research trending and relevant keywords within your niche to make the most of hashtags. Tools like Hashtagify and Trendsmap can assist you in finding popular hashtags in real time. However, avoid overloading your posts with hashtags; a few well-chosen ones can be more effective than a long list.

3. Engage Actively with Your Audience

Building a social audience is not just about posting content; it’s about building relationships. Engage actively with your followers by promptly responding to comments, messages, and mentions. According to a survey by Convince & Convert, 48% of customers expect brands to respond to their social media inquiries within 24 hours.

Engagement goes beyond responding; it involves initiating conversations, conducting polls, and asking for feedback. By actively engaging with your audience, you foster loyalty and encourage your followers to share your content with their networks.

Research shows that engaged followers are likelier to share your content and become loyal advocates:

  • Two-Way Communication: Respond promptly to comments and messages. Encourage conversations by asking open-ended questions and valuing user opinions.
  • Live Streaming: Use live streaming to interact with your audience in real-time. Live sessions allow you to answer questions and offer insights, fostering a deeper connection.
  • Polls and Surveys: Conduct polls and surveys to involve your audience in decision-making. People appreciate being heard, and this engagement technique boosts participation.

4. Collaborate with Influencers

Influencer marketing has become a powerful tool for growing your social audience. According to a study by Influencer Marketing Hub, businesses earn an average of $5.20 for every $1 spent on influencer marketing. Partnering with influencers can help you tap into their established follower base and reach a new audience genuinely interested in your niche.

When collaborating with influencers, choose individuals whose values align with your brand. Authenticity is critical in influencer marketing, as 61% of consumers say they are more likely to trust recommendations from real people than brands (Source: HubSpot).

5. Analyze and Optimize Your Strategy

The digital landscape is constantly evolving. Hence, it’s crucial to analyze your social media marketing efforts and adapt accordingly regularly. Utilize analytics tools provided by social platforms to gain insights into your audience’s preferences and behaviors. Tools like Google Analytics and Facebook Insights can help you track engagement metrics, audience demographics, and conversion rates.

Analyze your social media metrics to understand what’s working and refine your strategy accordingly. Some key metrics to focus on include but are not limited to:

  • Engagement Rate: This metric measures how actively your audience interacts with your content. A higher engagement rate indicates that your content is resonating well.
  • Audience Demographics: Understand your audience’s demographics, interests, and behaviors. 
  • Content Performance: Identify the content that generates the most engagement. Adjust your content strategy based on this insight.

Based on your findings, adjust your content strategy, posting schedule, and even your choice of social platforms. Experiment with different types of content and posting times to discover what resonates most with your audience. Remember, social media marketing is an iterative process that requires continuous optimization.

6. Engage in Cross-Platform Promotion:

Utilizing multiple social media platforms allows you to reach diverse audiences. Cross-promotion across different platforms maximizes your visibility and attracts followers from various corners of the internet.

  • Consistent Branding: Maintain consistent branding across platforms, including profile pictures, usernames, and cover images. This ensures your audience recognizes you instantly.
  • Tailored Content: Customize your content for each platform while maintaining your brand voice. What works on Instagram might not be suitable for LinkedIn.
  • Integrated Campaigns: Launch integrated campaigns across platforms. This creates a cohesive user experience and reinforces your message.

Remember, modern marketing is about building meaningful relationships, and your efforts will pay off in the form of increased brand loyalty, engagement, and, ultimately, business success. 

Growing your social audience in today’s competitive social media landscape requires a multifaceted approach. You can expand your reach and build a thriving social audience by creating high-quality content, leveraging hashtags, actively engaging with your audience, collaborating with influencers, consistently analyzing and optimizing your strategy,  and engaging in cross-platform promotion.

By implementing these strategies and staying adaptable and open to evolving trends, your social audience will continue to flourish, and you will be well on your way to growing your social audience and achieving your marketing goals.

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