10 Things You Should Be Doing to Drive New Leads


Posted on June 23, 2015 by Aaron Johnson

For growing and established businesses alike, the ability to generate new leads is essential to keeping revenue consistent. Below are some marketing ideas that withstood the test of time and produced great turnaround for those willing to employ them.

Create Promotional Products

A classic, well-established marketing strategy gets your name on someone’s desk. Be it through a well-placed pen, calendar, or post-it stack, a little promotional material can go a long way.

Use Videos to Spread the Word

Video is one of the most accessible and memorable marketing tools out there. Anyone can create a video advertisement, and this particular form of promotion is easily shared and able to reach a very large audience.

Put Social Media to Work for You

With the prevalence of social media, it is almost a prerequisite that your company have an established presence. But, savvy businesses take this a step further. If your clients like an article or product and would like to pass it on, make it as easy as possible for them.

Make Sure Your Site’s Crucial Information is Easy to Find

When someone visits your website, be sure that they are able to easily act on their impulse to get in touch or purchase your wares.

Give Clients a Reason to Act

People tend to want what they can’t have. By setting up campaigns with limited time offers or installing sales tickers, clients are driven to act on their impulse to engage.

Create a Media Base for Your Organization

Blogs, Facebook accounts, Twitter feeds, and newsletters are all excellent ways to get your name out there and present yourself as an authority.

Engage in Networking Events

At first glance, networking may not seem like it belongs under the “marketing ideas” heading; however, engaging with other professionals is a great way to make your presence known. Furthermore, it adds to your own knowledge and customer base.

Host Webinars

A webinar in which you explain how certain facets of your industry work will not only get your name out there but will also help you be seen as a trusted entity.

Develop Ebooks

Free ebooks are a good way to communicate your expertise and convince readers that you have something they need.

Incentivize Referrals

Coupons, discounts, and relevant prizes are all great ways to get your current customers to help you recruit future customers.

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