Posted on June 23, 2015 by Aaron Johnson
For growing and established businesses alike, the ability to generate new leads is essential to keeping revenue consistent. Below are some marketing ideas that withstood the test of time and produced great turnaround for those willing to employ them.
A classic, well-established marketing strategy gets your name on someone’s desk. Be it through a well-placed pen, calendar, or post-it stack, a little promotional material can go a long way.
Video is one of the most accessible and memorable marketing tools out there. Anyone can create a video advertisement, and this particular form of promotion is easily shared and able to reach a very large audience.
With the prevalence of social media, it is almost a prerequisite that your company have an established presence. But, savvy businesses take this a step further. If your clients like an article or product and would like to pass it on, make it as easy as possible for them.
When someone visits your website, be sure that they are able to easily act on their impulse to get in touch or purchase your wares.
People tend to want what they can’t have. By setting up campaigns with limited time offers or installing sales tickers, clients are driven to act on their impulse to engage.
Blogs, Facebook accounts, Twitter feeds, and newsletters are all excellent ways to get your name out there and present yourself as an authority.
At first glance, networking may not seem like it belongs under the “marketing ideas” heading; however, engaging with other professionals is a great way to make your presence known. Furthermore, it adds to your own knowledge and customer base.
A webinar in which you explain how certain facets of your industry work will not only get your name out there but will also help you be seen as a trusted entity.
Free ebooks are a good way to communicate your expertise and convince readers that you have something they need.
Coupons, discounts, and relevant prizes are all great ways to get your current customers to help you recruit future customers.