Insights/Field notes
Field noteSocial Media MarketingNashville Big Picture High School
Recruiting where families scroll.
Field note: how Social Link ran student recruiting on social media for Nashville Big Picture High School, a Metro Nashville public school.
- Client
- Nashville Big Picture High School
- Work
- Social media, recruiting
- Published
- original date being recovered
- Results
- held until the school confirms
What we walked into
A public school built around real-world learning, and a model families need to understand before they choose it.
Big Picture is a Metro Nashville public school built around real-world experience: learning that is personal, hands-on and shaped around each student.
Our job was recruiting: helping the families who would choose the school find it and understand it.
What we did
The school's Instagram, made to show the school from the inside.
We made the school's Instagram content: posts that showed the school from the inside, with its students, teachers and the work they do.
The full scope of the engagement and its dates come from our 2025 write-up. They return to this page when the school confirms them.
What changed
Our first write-up of this campaign reported application and reach numbers. They stay off this page until the school confirms them, with the date and how they were counted. Field notes publish verified numbers or none.
What we would tell another school
- Market the student's day, not the institution. Families decide on what an ordinary Tuesday looks like.
- Write for two readers. Students want to see themselves. Parents want to see a plan.
- Agree on the one number before the first post. Decide what counts as success before anything is made.
About this field note
- Written from Social Link's work for the school, at the level already shown on our Social Media Marketing page.
- Scope, dates and results from our 2025 write-up are withheld until the school confirms them.