The story test.
Pick the news you have. Here is why it could get covered, and what we would make so it can be.
Why it can be news
A new place in a neighborhood is local news, and people want to know when, where and what it means for them.
What we would prepare
- The announcement
- Photos of the space
- A walkthrough video
- Opening-day plan
Who might cover it
Local news, neighborhood and community calendars
Why it can be news
New is the oldest reason something gets covered, if it is new to the people who will read about it.
What we would prepare
- The announcement
- Product photography
- A short launch film
- Spokesperson notes
Who might cover it
Trade press and the outlets your customers read
Why it can be news
Years in business, a big hire or an expansion works when it says something about the city or the industry.
What we would prepare
- The story angle
- Fact sheet
- Portraits
- Spokesperson notes
Who might cover it
Business press and trade associations
Why it can be news
Events give reporters a time, a place and pictures. The story is why it matters to the people who will not be there.
What we would prepare
- Media advisory
- Photo and video crew
- A recap film
- Social posts before and after
Who might cover it
Local news, calendars and partners’ channels
Why it can be news
When news breaks in your field, reporters need someone who can explain it clearly and quickly.
What we would prepare
- Talking points
- A short bio and headshot
- Interview prep
- A list of who to tell
Who might cover it
Reporters covering your field
Why it can be news
Work that helps people nearby is worth telling, as long as the people helped are the story, not the logo.
What we would prepare
- The story angle
- Photography
- A short film
- Permission from everyone pictured
Who might cover it
Local news and community outlets
The kind of news you picked travels with you to Start a project. Nothing else does.