OTT and Connected TV Advertising Television, bought by audience.
Social Link is an OTT and connected TV (CTV) advertising agency in Nashville. We produce streaming TV spots with our own video crew and place them on streaming apps and smart TVs, aimed by audience and area instead of by network.
Smart Cord EVA 60-second spot, shot and cut by Social Link
One film, every length.
A streaming spot starts as a film. We shoot it once and cut it for the slots it will run in.
Smart Cord EV is the full 60-second spot, shot and cut by Social Link.
See Video ProductionAimed by audience, not by channel.
Broadcast TV sells a channel and a time slot. Streaming TV lets you choose the households.
Where
The area you serve.
ZIP codes, cities, or a radius around your locations.
Who
The people who buy.
Audiences by interest and life stage, and people who already visited your site.
When
The weeks that matter.
Flights around your season, your launch or your event.
Have a film already? Bring it. If not, our crew shoots one, and the same shoot can feed your social and your website.
Start a streaming TV projectWhat OTT and CTV mean.
Five words that come up when you buy streaming TV.
- OTT
- Over-the-top: video delivered over the internet instead of cable or satellite.
- CTV
- Connected TV: that streaming video on a television, through a smart TV, a streaming stick or a game console.
- Streaming apps
- The apps people watch on, where streaming TV ads run before and during shows.
- Completed view
- An ad watched all the way to the end.
- Frequency
- How many times one household sees your spot. Enough to remember, not so many it annoys.
What is OTT advertising?
OTT advertising places your video ad inside streaming video delivered over the internet. On a television it is called connected TV, or CTV.
What is the difference between OTT and CTV?
OTT describes how the video is delivered: over the internet. CTV describes the screen: a television connected to the internet. Most streaming TV campaigns are both.
Do I need a TV commercial to start?
No. Our crew shoots it. One shoot can give you the full spot, shorter cuts and video for social and your website. See Video Production.
Can we target only our area?
Yes. Streaming TV can be aimed by ZIP code, city or a radius around your locations, so you pay to reach the households you can serve.
How much does streaming TV advertising cost?
It depends on the size of the area and audience and how long the campaign runs. Production is scoped separately from the media.