Event and Trade Show Marketing · Nashville The event lasts a day. The marketing shouldn’t.
Social Link is an event and trade show marketing agency in Nashville. We promote the event before it happens, plan how you show up in the room, capture it on photo and video, and follow up with the people you met.
Before, during, after.
One event is three campaigns. Most businesses only plan the middle one.
01
Before
The weeks before the doors open
- The reason to comeBranding & Graphics
- Promotion to the right peopleSocial Media Ads
- Invitations and remindersEmail Marketing
02
During
The day itself
- How you show up in the roomBranding & Graphics
- A photo and video crewVideo Production
- Capturing who you meetLead Generation
03
After
The days after
- The recap filmVideo Production
- Follow-up to every contactEmail Marketing
- What it producedMarketing Strategy
At a trade show, you get three seconds.
That is how long someone walking the aisle gives your booth. Here is how we plan for it.
- The wallOne line, readable from the aisle, that says who it is for.
- The reason to stopA demo, a question or something worth taking, planned before the show.
- The captureA short form or a scan, with a note on what each person wanted.
- The follow-upWithin days, while they still remember your booth.
Have an event or a show coming up? Tell us the date and who you want in the room. We will plan the before and the after with you.
Start an event projectWhat does event marketing include?
Promotion before the event, how you show up during it, photo and video on the day, and follow-up with everyone you met afterward.
Do you design trade show booths?
We design the graphics and the plan for how a booth works: what it says from the aisle, why people stop and how you capture who you meet.
Can you film our event?
Yes. Our Nashville crew films and photographs on the day, and we cut a recap film for afterward. See Video Production.
How should we follow up after a trade show?
Within days, by email, with a note that remembers what each person asked about. We set it up before the show so it is ready to send.
How much does event marketing cost?
It depends on the event and how much we make for it. We scope it with you.