Law Firm Marketing · NashvilleBe the firm
they call.
Social Link markets law firms: websites built to rank, local SEO and Google Ads for your practice areas, AEO so AI assistants can cite you, and video that shows clients who you are. We've done it for Paul Trial Group (formerly Paul Knopf Bigger).
- Since 2008Nashville
- 4.8 out of 535 Google reviews
- Law clientsPaul Trial Group
What a law firm needs from marketing
Three jobs, in the order clients experience them. Every service below has its own page.
People search before they call a lawyer. We make sure your firm is the answer.
Clients pick people. Show them yours, on camera and in photos, not stock.
A site and follow-up built around the consultation request.
Built for how legal marketing works
- Your firm approves every claim.Attorney advertising rules differ by state bar. Results statements, testimonials and copy go to your firm before anything runs.
- Pages by practice area and city."Truck accident lawyer Nashville" and "divorce attorney Franklin" are different searches. They get different pages.
- Ads judged by consultations.Campaigns are split by case type, and spend that doesn't produce consultations gets cut.
By showing up where people search, then making it easy to call. That means practice-area pages that rank, a complete Google Business Profile with reviews, Google Ads for high-value case types, and a website built around the free consultation. Social Link runs all four for law firms.
Law firm SEO is scoped to your market and your practice areas. Competitive practice areas like personal injury in large markets need more content and links, so cost scales with the market and the number of practice areas.
Yes, when they're built around what a signed case is worth. We structure campaigns by case type and location, measure cost per consultation, and cut spend that doesn't produce them.
Expect early movement in three to six months and compounding results after that. Local map results often move first; competitive practice-area rankings take longer.
Every claim is reviewed with your firm before it runs. Attorney advertising rules vary by state bar, so your firm approves copy, results statements and testimonials before anything is published.
Yes. We're based in Nashville and work with firms across Tennessee and in other states, including Paul Trial Group (formerly Paul Knopf Bigger), a trial firm in Florida and Georgia.