Email Marketing · Nashville The one channel you own.
Social Link is an email marketing agency in Nashville. We plan, write and design lifecycle email (welcome, nurture, newsletters and re-engagement) and set up the automation that sends each one at the right moment.
Case studies: Harthall Hotel · Safe Step Walk-In Tub Co.
The lifecycle
- Capture
- Welcome
- Nurture
- Newsletter
- Re-engage
CaptureThe moment someone shows interest.
The lifecycle.
Five kinds of email, each with one job. Most businesses send one of them, sometimes.
Capture
- The job
- A reason to subscribe: a guide, an offer, a booking.
- When it sends
- The moment someone shows interest.
- What it should cause
- A name and an address you own.
Welcome
- The job
- Who you are, what to expect and one useful thing.
- When it sends
- Within minutes of signing up.
- What it should cause
- A first open, while they still remember you.
Nurture
- The job
- A short series that answers what buyers ask before they buy.
- When it sends
- Over the next few weeks.
- What it should cause
- A reply, a call or a booking.
Newsletter
- The job
- A regular reason to remember you: news, offers, what is new.
- When it sends
- Monthly, or whatever the business can keep up.
- What it should cause
- Repeat visits and repeat business.
Re-engage
- The job
- A note to people who have gone quiet.
- When it sends
- After a stretch without an open.
- What it should cause
- They come back, or they leave the list. Both help.
Followers are rented. Your list is yours.
A platform decides who sees your post. Nobody decides who gets your email but you, and the people who signed up.
What we do.
From the plan to the send, and the report after.
- Strategy
- Which emails, for whom, how often, and what each one is for.
- Writing and design
- Subject lines, copy and templates that read well on a phone.
- Automation
- Welcome, nurture and re-engagement that send themselves at the right moment.
- Deliverability
- Domain authentication, clean lists and the rules (CAN-SPAM included) that keep you out of spam.
- Reporting
- Opens, clicks and, more important, the replies, bookings and sales that came from email.
Have a list you never email? Tell us what you sell and who signed up. We will plan the first emails with you.
Start an email projectWhat emails should a business send?
Five kinds cover most of it: a welcome, a short nurture series, a regular newsletter, offers when you have them, and a re-engagement note for people who have gone quiet.
Do you write and design the emails?
Yes. We plan the program, write the copy, design the templates and set up the automation.
Which email platform do you use?
We work in the platform you already use, or recommend one that fits your size and your CRM.
How do you keep emails out of spam?
We set up domain authentication, keep lists clean, follow the rules (CAN-SPAM included) and send what people signed up for.
How much does email marketing cost?
It depends on how many programs we build and how often we send. We scope it with you.