Safe Step Walk-In Tub Co.Web · EmailSafe Step Walk-In Tub Co.
Lead-capture landing pages, offer email and display ads for Safe Step, a walk-in tub maker selling to seniors and their caregivers.
2018 to 2020- Client
- Safe Step Walk-In Tub Co.
- Sells
- Walk-in tubs, nationally
- Audience
- Seniors and their caregivers
- Our part
- Website user experience, landing pages, email and display ads, 2018 to 2020
A site built to take the call
Phase one rebuilt the whole site, mobile first, for buyers 65 and older and the families helping them, and it went live in July 2018. The phone number and promo code change with the page a visitor lands on, so offline and online media could still be told apart after the switch, and a sticky “Get pricing” bar keeps the request one tap away.
One page, one request
Landing pages built around a single action, the free estimate: the offer and the form above the fold, the product explained below, and the phone number at the top and the bottom.
The same offer everywhere it runs
Offer email and display ads carrying one savings message and one call to action.
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