Paul Trial Group · Project
Paul Trial GroupWeb · SEO · Florida + Georgia

Paul Trial Group

Website and SEO for the firm as Paul Knopf Bigger, and a client film with its CMO.

Verified performance+128% sessionsin one month, after the new site and SEO programGA4, Nov 2024 · as Paul Knopf Bigger
Client
Paul Trial Group (formerly Paul Knopf Bigger)
What it is
A trial law firm in Florida and Georgia
Our part
The website the firm runs today, the SEO program and a client film
Measured
+128% sessions in one month (GA4, November 2024)
01 · The challenge

A practice spread thin across a blog

When the work began, under the name Paul Knopf Bigger, the firm’s content sat in a blog with a fragmented structure, thin internal linking between related posts and limited tracking of what visitors did.

That is our assessment from the start of the work, not the firm’s.

02 · The approach

One site, one search program, one film

We designed and built the firm’s website, the site Paul Trial Group runs today, ran its SEO program and made a client film with the firm’s Chief Marketing Officer, James Frazier.

Our reasoning: a law firm is chosen on trust, so the site, the search work and the film had to describe the same practice.

03 · The website

The site the firm runs today

The website we designed and built: a recording of it in motion, made under the firm’s former name, and the site as Paul Trial Group runs it today, on a laptop and on a phone.

The website in motion, as Paul Knopf Bigger
Paul Trial Group · The site today, on a laptop
The site today, on a laptop
Paul Trial Group · The site today, on a phone
The site today, on a phone
04 · The film

The firm’s CMO, on camera

A client film with James Frazier, the firm’s Chief Marketing Officer, and a shorter cutdown of it.

Client film · James Frazier, CMO
Film cutdown
05 · In the client’s words

The CMO, in writing

A Google review from James Frazier, the firm’s Chief Marketing Officer, quoted in full as he posted it. The traffic, rankings and inquiries in it are his account; the one figure we report is below, with its source.

As the Chief Marketing Officer for Paul | Knopf | Bigger, I am thrilled to share the remarkable impact Social Link has had on our firm's online presence, particularly in driving significant growth in website traffic and improving our SEO performance.

Social Link’s expertise in web development and SEO strategy has been a game-changer for us. They didn’t just build a website; they created a high-performing digital platform optimized for visibility and engagement. Their approach to SEO was both strategic and meticulous, incorporating targeted keywords, advanced optimization techniques, and an intuitive site structure that has drastically improved our search engine rankings.

Since launching the revamped website, we have witnessed a substantial increase in organic traffic. Social Link’s focus on delivering content that resonates with our audience, coupled with their deep understanding of analytics and performance metrics, has directly translated into higher client inquiries and conversions.

Their commitment to driving measurable results sets them apart. From implementing technical SEO improvements to ensuring our website remains fast, secure, and mobile-friendly, Social Link has consistently demonstrated their dedication to our growth. The enhancements they made have not only boosted our online visibility but also established Paul | Knopf | Bigger as a leading authority in our industry.

If you're looking for a partner that can deliver tangible growth through exceptional website design and SEO strategies, I wholeheartedly recommend Social Link. Their expertise has been pivotal in transforming our online presence and positioning our firm for continued success in the digital landscape.

James FrazierChief Marketing Officer, Paul Trial Group (formerly Paul Knopf Bigger)Google review
06 · Search

+128% sessions in one month

Google Analytics 4 shows +128% sessions in one month, November 2024, after the new site and the SEO program, reported under the firm’s former name.

It is one month of traffic. It does not count leads, cases or revenue, and we do not present it as a long-term trend.

Google Analytics 4 report for the firm’s website, November 1 to 30, 2024, as Paul Knopf Bigger.

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