The HickorySocial · Video · Hendersonville, TNThe Hickory
Social media for a new apartment community in lease-up: the ribbon-cutting, amenity reels and a monthly content calendar.
Creative showcase4 pieces of real work below
- Property
- The Hickory at Indian Lake Village, 212 new apartments
- Where
- Hendersonville, Tennessee
- Our part
- Social media management and video
- Planning
- A monthly content calendar in Loomly
01 · Lease-up
From interest to leases
The community was leasing up, so the job was turning interest into leases. The plan: a visit to the property each month for new content, evergreen posts between visits, and approvals in Loomly before anything goes live.
02 · Reels
Lease-up, told in reels
Short vertical video from the property: the ribbon-cutting, the pool and amenity spaces, and everyday life at the community.
03 · The calendar
Planned a month at a time
Each month of posts is laid out in a content calendar in Loomly before it goes live.
More multifamily work
Related work
Want this for your business?