Posted on February 17, 2014 by Aaron Johnson
Internet marketing is almost too broad of a term. With so many pieces to the puzzle, many companies are struggling to measure the effectiveness of their efforts. A recent study polled over 200 marketers in various industries about their progress. Let’s take a look at the areas needing improvement:
1. Nearly 33% of survey respondents are not measuring the value of individual pieces of content.
2. Two-thirds of those surveyed view the largest challenge as creating targeted, relevant and engaging content.
3. Over 25% of survey participants post fresh, original content once a month or less.
Compared to these statistics, how does your company measure up?