3 Tips for Creating Compelling Infographics


Posted on March 26, 2014 by Aaron Johnson

Humans tend to be visual learners, processing information we observe from the world around us. Data from the Social Science Research Network reveals that 65 percent of American adults are classified as visual learners. It’s no wonder, then, that infographics and sensationalized lists are the most shared items on social networks. By creating share-worthy infographics, your brand will harness the power of optimized visuals that enhance your viral marketing efforts.

Creating compelling infographics, however, is more challenging than you might think. This is because you must effectively combine visual creativity with promotional material. By keeping these tips in mind, you’ll be able to design an effective infographic that grows both brand awareness and your bottom line.

• Rank your data. Similar to optimized blog posts, infographics must be created with a hierarchy of information. What data is the most likely to resonate with consumers? Not all material can fit into a compelling visual design, so it’s critical to include only key marketing points. Consider the amount of information you can effectively convey without skimping on the details.

• Find the perfect imaging tool. If you don’t have an in-house graphic designer, it’s vital to find a reliable tool to develop, reshape, and edit visuals. Sites such as Easel.ly and PicMonkey make it easy to create infographics online.

• Show, don’t tell. Remember, infographics should be readable at a glance, with key information popping out for even the most casual reader. Also avoid repeating yourself, because the space on the infographic is limited and should be reserved for clear and concise brand storytelling.

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