Posted on May 23, 2013 by Aaron Johnson
Of all the social networks, stats show that business owners should be spending the most time on LinkedIn, yet this social network is often the most overlooked. In terms of social marketing, business owners spend so much time focused on Facebook and Twitter – which is great! – but LinkedIn users have the highest median income at $109,000 and are more likely to do business deals online than other social network users.
So what does it take to optimize your LinkedIn presence? Fortunately, achieving results doesn’t take a heavy time investment and only requires activity 3-5 days a week. For best results, try spending 30-45 minutes on LinkedIn a day, diffusing your time around morning, noon, and night when traffic is substantially higher. To maximize your impact, share the majority of your posts during weekdays and focus on social engagement during the weekend.
Advanced LinkedIn Strategies
Now that you know the best times to interact on LinkedIn, it’s time to consider more advanced strategies. These best practices for LinkedIn will help you accelerate your social network growth this year.