Marketing Strategies Your Competitors Are Using That You Aren’t

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Posted on June 16, 2015 by Aaron Johnson

Internet marketing is a complex system with many parts necessary for proper function. It can be difficult to get a firm grasp on every strategy, but with this list of steps you’ll definitely be able to keep up with, or even surpass, the competition.

Creating and Managing a LinkedIn Circle

LinkedIn is proving itself to be a forerunner in the internet marketing strategy world. A profile alone often gets individuals and businesses noticed professionally, but many are now creating groups in which professionals can join together to share their expertise and promote their organizations. Creating and managing such a group is a good way to connect more deeply with those in your industry – and potential clients.

Making Use of Blogs in Your Field

There are blogs for every reader these days, and luckily many have space available to showcase the work of those within their market. Many blogs reach thousands of readers, and the blog owners are great at promoting their sites to increase traffic. Getting a relevant blogger to write about your business or even using their comments section to introduce yourself to their reader base can be a great way to get your name out there and make a worthwhile professional connection.

Creating an eBook or Manual for Free Distribution

If you are an expert in your field, why not share your knowledge? Offering a free ebook, manual, or informational pamphlet that will help potential clients with their endeavors is a good way to showcase your expertise while cementing yourself in their mind as an authority on the subject.

Many internet marketing strategies hinge upon the ability to build meaningful connections. Focus on these things, and your business is sure to thank you for it.

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