Posted on March 15, 2018 by Aaron Johnson
As technology changes, so does the efficiency in the approach that many businesses use to attract and engage with their clients. In the past, the only way to attract as well as engage with customers was using sign hanged in strategic places where passers-by would see it. If one customer was satisfied with the results and services, they would recommend their friends and family members, and that is how businesses survived before the technology era. However, a lot has changed following the introduction of the digital era; nowadays, a sign in front of your office or store is not going to attract customers to you. Your online presence can play a significant role in breaking or making your business.
With better inbound marketing strategies, you can grow your online presence tremendously. What is inbound marketing? Inbound is the practice of using social media, SEO, events, blogs, and content marketing among others to pull marketing, create awareness of a certain brand, as well as attract new clients. It differs from outbound marketing in that in the case of outbound marketing, the marketers are the one who looks for new business, while in inbound marketing customers are attracted to your business by having solutions to the problems they are experiencing. Nowadays, inbound marketing has become a significant aspect of any business’s success, which makes hiring a virtual inbound marketing agency an important decision for any organization –small or large.
Factors to consider when hiring a HubSpot partner agency
During the initial periods following the launch of the HubSpot partner program, finding a partner agency with the necessary qualification was challenging for customers. The fact that the number of certified partner agencies was low implies that there were only a few options to way when choosing which agency to hire. Things have changed as there are numerous agencies to choose who have diverse qualifications. Nevertheless, such a change has seen the growth of the partnership program including the incorporation of great inbound marketing agencies which bring in the need to be more considerate when choosing the agency to hire.
Here are a few factors to consider when hiring a Hubspot partner:
HubSpot and Inbound Expertise: Does the agency have any certifications from HubSpot? Agencies certified by HubSpot have the appropriate level of training to assure you exceptional inbound marketing services. Are there any accomplishments the agency has as a partner of HubSpot? In addition, how can you rate their inbound marketing knowledge? The best agency to hire for inbound marketing should have a full commitment to inbound as the core focus of their services.
Capabilities: One of the first things that you should consider when considering the services of an inbound marketing agency is your goals and objectives. The capability of the agency to achieve your marketing goals and objectives is what should drive your decision to hire any agency. What is the agency able to achieve? Depending on your marketing needs, you can consider an agency specializing in planning and research, SEO analysis and execution, ability to plan and develop content, designing and developing websites, etc.
The team: It is important that you have clear information about the team you will be working with after you hire any agency. Meeting the team beforehand gives you the option of evaluating their suitability for your needs. Do they have the necessary experience and expertise –how are their resumes? It is advisable that you evaluate the experience and skills of the individuals prior to engaging any agency since to avoid tasking the wrong team.
Agency’s business processes: Each inbound marketing agency seems to have diverse approaches to marketing. In most of the cases, marketing agencies work hard to improve their processes to ensure efficiency in serving their customers. Nevertheless, not every business process you will be introduced to has gone through the necessary vetting. As such, it is important to interrogate the agency’s processes to be sure that they have the ability to support the services you are looking for. The best agency for your needs should have the ability and experience dealing with clients with needs like yours.
Relevant success: The best way to evaluate an agency’s capability is to review their past work –does it have a track record of success? Look at any case studies the agency has and review whether the services they offered and the results align with what you want. Do not be convinced by just looking at one case study –you need a lot from a marketing agency and their ability to deliver should be reflected in their success stories.
Technologies and tools: The tools and technologies that any marketing agency uses are an important factor to consider when choosing the suitability of an agency for your needs. You need to evaluate such tools against their ability to help you achieve your marketing goals and objectives. For example, an agency that uses the HubSpot software stands a better chance to provide inbound marketing services in comparison to another that does not. The reason for this is that HubSpot integrates different marketing tools for effective management of all online marketing campaigns.
Benefits of hiring Hubspot certified virtual inbound marketing agency
Now that you have a glimpse of what it takes to hire the best inbound marketing agency, what benefits should you expect from a HubSpot certified virtual inbound marketing agency?
Cost savings: Maintaining an in-house team of employees is expensive. You have a lot of overhead costs to take care of, as opposed to engaging a virtual marketing agency.
Diversity of expertise: A virtual inbound marketing agency brings in a team of experts in different aspects of marketing. Such diversity is an added advantage when it comes to the management of different marketing tasks such as social media, SEO, blogging, web design, etc,.
Cutting edge technologies and tools: HubSpot is an integrated software that offers different tools and applications for the management of diverse marketing campaigns and needs.
Inbound marketing has become a relevant marketing strategy in the phase of the increasing competition. It helps businesses create content that aims at solving certain problems faced by customers. If done appropriately, inbound marketing stands a better chance of improving businesses’ ROI. Hiring a Nashville HubSpot certified partner gives you a better platform to boost your sales. However, it is important to take time to review and evaluate the available agencies before hiring any.