Posted on May 12, 2015 by Aaron Johnson
The Nashville real estate market is growing rapidly. Home values have gone up 9.2% since 2014 and are projected to grow another 3.1% this year. If you’re looking for effective real estate marketing in Nashville, there are a few great ways to improve your campaign.
Zillow Is A Great Way To Capture Leads
If you don’t have an account with Zillow already, you should consider signing up ASAP. Zillow is one of the top real estate search tools, capturing about 17% of online search traffic. Zillow offers free and premier accounts. The free account lets you create a profile, ad listings, and post on forums. As a premier agent, you will be the sole agent included with a real estate listing. A premier account costs between $200-400 per month, but it’s worth the investment for real estate marketing in Nashville, which at the moment is a booming and competitive market.
Optimize Your Website For Google Search
This one is a no-brainer, but there are ways to optimize your site specifically for Nashville’s market. Incorporating keywords on your site pages is the best way to rank highly with Google search, but the keywords have to have meaning. Do your research to find out which keywords work best and then cater them to your audience. In Nashville, that may mean incorporating trendy area keywords, like East Nashville, or catering to Nashville’s target market: musicians and young families.
Send Out e-mail Newsletters and Direct Mail
This is a low-cost way to market to a target audience. Sending out monthly newsletters and postcards will keep you in your customer’s minds, making them more likely to remember you when their real estate needs arise. As with website optimization, remember to cater to your audience. Maybe your newsletter can focus on DIY fixes in a craftsman bungalow home or the new restaurant that just opened in South Nashville. Or, send out direct mail that includes catalogs of listings, great things to do nearby, or statistics of Nashville real estate.