Why Communication Between Sales and Marketing Teams is Key to Business Growth


Posted on June 10, 2019 by Aaron Johnson

In a business environment, even when the company is small, there are going to be a variety of opinions, experiences, and strategies presented by the team’s members. The two most important departments of a company are probably sales and marketing. The sales team brings in your company’s revenue, and the marketing department disperses your company’s name to the public. Ideally, the two departments will work hand in hand without any disruptions, but one is dealing with expectations while the other is dealing with reality.

Expectation vs. Reality

It is important to remember that every department in a company has to deliver in some way, shape, or form. This puts stress on them to perform. In the battle between the sales and marketing teams, the marketing team is dealing with expectations based on research, feedback, and focus groups. The sales team, on the other hand, deals with the clients and potential customers. This group deals with rejections and deals that fall through the cracks, which is sometimes out of their hands because customer service is important. When figuring out your marketing strategy, it’s important to keep these things in mind so that both departments can contribute without repeating each other’s actions.

It Conserves Resources

Keeping your sales and marketing teams on the same page is important for a number of reasons. First and foremost, this continuity helps conserve resources. According to SoloFire, on average, 43 hours per month are wasted by sales reps trying to find information, and over half of them can’t find the content they need from marketing to send to their prospects. So, they make their own materials and spend an average of 30 hours per month doing it. On the flipside, 80% of marketing content is never used by sales reps. Therefore, finding a system that syncs up both teams without stepping on each other’s toes is worthwhile for the workload as well as the budget.

Finding a Solution Through Software

For companies who have not embraced technology or software, keeping the peace between the sales and marketing teams, as well as conserving resources, may be the motivation you need. A centralized online system helps the marketing team upload their research and information packets. Then, the sales team can easily download them for use in other projects.

All Talk Training says that technology also makes it easier for employees to communicate from various locations. This helps make sure that important information isn’t lost when employees are traveling or working from home. Additionally, all sales transactions can be recorded so that important information no longer falls through the cracks and so that a great customer experience is delivered.

It is possible to keep the sales and marketing teams on the same page without wasting resources and stepping on each other’s toes. Doing so will make your company more cohesive and efficient.

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