Posted on June 3, 2025 by Ryan Wyman
Paid advertising has never moved faster—and that’s largely thanks to AI.
If you’re running campaigns on Google or Meta in 2025, artificial intelligence is already part of the process. From how your bids are placed, to which audiences see your ads, to how your creative gets rotated—AI is shaping outcomes behind the scenes.
At Social Link, we don’t just ride the AI wave—we optimize for it. We use platform-specific tools and custom strategies to make machine learning work for our clients, not the other way around.
In this post, we’ll walk through:
Both platforms now rely heavily on machine learning across the ad lifecycle:
AI determines the best bid strategy in real time based on:
AI helps identify who is most likely to convert, even when they haven’t explicitly searched or followed your brand.
On both Google and Meta, AI automatically tests and rotates combinations of headlines, images, and copy to find the top-performing set.
Google’s Performance Planner and Meta’s Advantage+ use AI to simulate outcomes and budget distribution across campaigns.
But while AI is doing the heavy lifting, success still depends on how you use it—and that’s where strategy comes in.
Here’s how we work with AI—not against it—to build smarter, more profitable paid campaigns.
Google’s Smart Bidding and Meta’s Advantage+ bidding are powerful, but only when paired with clear conversion data.
That’s why we:
We teach the algorithm what success looks like, so it can scale spend toward actual business outcomes.
Even with Google’s Performance Max and Meta’s lookalike expansion, feeding the right inputs still matters.
We curate:
Using AI-powered lookalike audiences and real-time behavior models, we build full-funnel targeting systems that evolve over time.
Learn more about how we connect this to our paid advertising strategy.
Yes, Google and Meta can rotate creative on their own. But the best campaigns still require:
We use tools like Jasper.ai and Canva’s Magic Resize to quickly generate creative variations, and we analyze performance by component (headline, CTA, image) to iterate fast.
This allows us to maintain brand integrity while scaling variations for testing.
AI doesn’t just help run ads—it helps us make better decisions.
We use:
This lets us answer questions like:
And then we act fast—adjusting bids, replacing assets, or revising audience strategies based on live data.
Clicks don’t equal conversions unless your funnel supports them. That’s why we also optimize:
When AI delivers traffic, we make sure the next step is ready—and measurable.
AI is powerful—but it’s not perfect.
Here’s where human input still matters:
At Social Link, we combine the efficiency of AI with the strategic insight of experienced marketers. We know when to trust the algorithm—and when to take back the wheel.
Here are a few of our go-to tools that integrate AI with paid media:
These tools allow us to scale performance without losing quality or control.
In 2025, the best-performing ad campaigns aren’t manual or fully automated—they’re strategically guided by humans and powered by AI.
At Social Link, we:
That’s how we deliver smarter ad campaigns that drive qualified leads, sales, and ROI.
Ready to see what AI-powered paid media can do for your business?
Explore our paid advertising services or contact us to get started.
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I’ve been working with the team at Social Link for over a year and I could not be happier! Everyone at Social Link is truly on our team and making our future very bright.
Jen Butler
CEO, Jen Butler Partners
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