Posted on May 5, 2015 by Aaron Johnson
A well crafted pay-per-click campaign can generate a substantial amount of sales and insight for your business. Social PPC campaigns engage your customers by offering promotions and advertisements that are meaningful to them. While a social PPC campaign does drive visitors to your site, turning them into customers is not as simple and straightforward as just getting them there. In order for a campaign to be successful and worth the investment, your business needs a strategy that is proven to convert browsers into buyers. At Social Link, we offer social PPC management that will:
Quick Tips For Social Media PPC Management
An expertly managed PPC campaign should rank your site in the top tier of results. PPC allows searchers to discover your site based on keywords that you may not otherwise rank with.
PPC is advantageous because it’s a flexible way to buy keywords that work for you. If you’re trying to target a niche audience, bid on specific, long trail keywords which will cast a deeper net. On the other hand, bidding on more generic keywords will cast a broader net, bringing in higher volume but lower quality.
Ad Content is changeable and scalable, so it can be updated day-to-day to reflect trending topics. To avoid ad burn-out, you need to stay on top of trending information. However, you can use old posts as a template for headlines and to A/B test images.
Incorporating effective images is another vital aspect in gaining and keeping customers. This can be harder than it sounds, but effective images will generate more clicks than text alone. Use images that include people, especially if they’re looking at the CTA button. Be sure to test and update your images often.
If you’re using Twitter, use Lead Generation Cards. They stealthily hide an ad within a tweet, and are great for driving e-mail sign-ups and white paper downloads.
Most importantly, PPC produces measurable results that you can use to your advantage. You can see exactly how much traffic is being driven to your site based on the ads and how many of those visitors were converted to buyers. Use this information frequently to find out what works and what doesn’t. Then, cater new ad campaigns around this data.